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Without realizing, we are only five months away from Christmas. From October to December it is the best shopping time of the year. People are prepared to spend money and throw caution to the wind so that they can find the best holiday gifts for family and friends. Majority of us are thinking about how we can take advantage of the holidays and earn a little money for ourselves to help us for the holidays.

ACTION NOW! It is absolutely not too early to start engaging your online store ready for Christmas shopping and at the same time you really don’t have much time to waste. I’ve added to a month-by month cheat-sheet to ensure that you get the MAXIMUM sales for this Christmas.

August: There are companies promoting ecommerce software to guide you act quick and spend your time wisely so that you can discover a way to take advantage of the holiday spending. Test out suitable ecommerce solutions if exploring to certainly change solutions. Now’s the best time to make such changes since you won’t have much time to make sure changes going forward. If not happy with existing shopping cart, you can either explore for a proper one or consider a few major carts such as InstanteStore, VOlusion, Yahoo Store, 3D Cart, Netsolutions CommerceSpace and Early Impact Product Cart. Bare in mind, fit yourself with best value ecommerce software.

September: This month is the ideal time to start aggressive on SEO work. Conduct keyword research making use of tools like Wordtracker.com or Google Keyword Tool that provides free trial. Since time is restricted, you may take aim “buying keywords” first and then “research/browsing keywords” later on. You may ask “What’s the difference”? Purchasing keywords are more specific for example “Ipod Nano 8GB best price” or “Apple Ipod Nano 8GB” whereas browsing keywords are more common “apple ipod nano”. Begin writing articles, press releases and syndicating content to improve links to your store’s webpages making use of the keywords you’ve selected.

October: Do build up your in-house e-mail list. Ensure that you provide something alluring or value to your visitors in exchange for their e-mail address and name. You may want to put yourself in your customer’s shoe while doing this. Then make sure you distribute your interesting list and perfect deals at least once a week. You must have them get used to receiving and reading your e-mail discounts. This will in directly get the early Christmas shoppers start searching now.

November: Basically, Christmas shopping rush sets about! Do A/B and/or multi variate split testing to boost your results. Make sure to test out your offers, headlines, layouts and even prices to see which combination works the best. Can use Google’s free Analytics + Multi-Variate testing (http://www.google.com/analytics) to do this for free. You’ll discover small changes can sometimes bring you FAVOURABLE difference in results. Optimize all these and make sure you don’t leave any money on the table. Bear in mind to put up CLEAR notices telling your customers when’s the LATEST date to order to ensure they get it before Christmas. Certainly a good time to hit your e-mail list with Christmas particular offers.

December: Do continue hitting list with Christmas offers and continue making tweaks to boost visitor-to-customer conversion. It is vital that you Do NOT make any major changes. Split testing is alright. Ride the wave and make sure your supplier and fulfillment house can deal with all your orders.

With all of these things at your fingertips and with such a little time left, you will find that with your time directed in the right way and the assistance you need you can build a positive Internet business.

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