Medical Center

Exactly how much you should fork out for a custom logo design depends on several factors. A fast internet survey will show that logo prices range from $50 to $50,000 depending on who you employ.

There is a legitimate reason for the major difference logo design prices. A $50,000 logo price tag would probably be part of a whole branding campaign strategy specially concocted by branding consultants. The campaign cost alone might go into the millions.

This sort of package is more suited to Fortune 500 companies who can afford such a large fee. Branding campaigns such as this are responsible for the popularity of Nike’s Swoosh logo. Giant multinationals like Nike and Adidas spend millions every year on branding and rebranding initiatives.

Having said that, quite a number of businesses would not be able afford the services of branding consultants. A more reasonable manner would be traditional logo designers. The logo design rates from these designers are in the vicinity of $1000 to $2000 per logo. Most of their time is invested in researching the company, its ideals and its past. Since all this takes up precious time and time is money, they therefore have to charge for it. This type of service is ideal for those who prefer to speak in detail to designers and are in no hurry to receive their designs.

Having said that, many businesses might still find that a logo price of $1000 is still beyond their budget. Thus, many taken to the internet in need of more affordable alternatives.

Online logo designers charge the least for their talents. At logo prices of $50 to $500 per logo, their logo design rates are clearly the lowest there is. The reason for the low logo price is very simple. There is no confusing design process, no thick proposals and no 200 page manual explaining why they chose yellow instead of purple.

In addition to more widely affordable logo design rates, clients can look forward to faster turnaround times as well.

However, you need to keep your eyes open before selecting this option. Not all online logo design companies afford you the same value for money services so it is vital that you read the terms. A few cut-price design firms have a tendency to limit the number of revisions allowed. They may offer cheaper logo design rates but they will charge for every revision made. Sneaky indeed.

Be on the lookout for designers who give low resolution file formats which are not good enough for print. Make sure that the logo design price includes print quality final file formats. You would probably need them if you want to print letterheads or marketing collateral in the future.

Lastly, see to it your logos can be trademarked. Many customers find themselves in a spot when they find out their logo is not entirely one of a kind due to use of a public domain clip art. And this can have a damaging affect on their initiative to have their logo trademarked.

Rex Hunter has been in PR and advertising for over a ten years. He has contributed many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.

Popularity: 40% [?]

Trackback URI | Comments RSS